What Do Webinars Do?
We all know webinars are one of the most indispensable tools available to a marketer. But what is a webinar and how does a webinar work? There’s a lot going on behind the scenes of even the most basic webinar software. And, when it comes to a world-class solution like the ON24 platform, we rely on some of the best talent in the biz to make the experience of setting up and delivering a webinar seamless for you.
Webinars are different from meeting tools, which are designed to let small groups meet and collaborate in real-time. They’re also different from traditional streaming media like videos, which don’t give the audience any way to engage with the content.
Even the most bare-bones webinar has separate streams for slides and audio. But most modern webinars go far beyond that, with slides, presenter video, integrated social media and live attendee feedback in the form of questions, polls, idea storming and more. So what are the most important factors of webinar technology? Let’s take a look: