Registration to attendee conversion rate
Pipeline growth year-over-year
Hours of webinar engagement
Product: ON24 Webcast Elite
Use Case: Demand Generation
BrightEdge provides critical services in a digital economy: sophisticated search engine optimization and web analysis for digital content. Its solutions are the best in the industry and the company possesses both the marketing and technical chops to help marketers make content shine.
BrightEdge provides a comprehensive and important service for today’s digital marketers: measuring actual success through a sophisticated SEO platform. But, educating prospects and clients on the latest SEO strategies is an always-on operation. To put its audience in the right position, BrightEdge turned to ON24 to help engage its audience, build a following and provide insightful data across the enterprise.
As SEO specialists, BrightEdge knew a smart, targeted SEO campaign could boost its webinar strategy and, in turn, nurture a strong community—one that returns to the company for the latest developments and educational series.
To supplement and build on these efforts, BrightEdge also needed to energize complimentary channels—such as email and sales—to drive engagement.
Its chosen platform had to fit in with its overall strategy and execution methods. It needed a solution that integrated itself into the company’s backend and pushed the latest engagement data to sales teams to continue the conversation.
BrightEdge turned to ON24 to engage with its audience through live and on demand webinars that put content consumption on their customers terms. To create a bingeable, Netflix-style environment, BrightEdge built playlists of on demand webinars that focused their visitors on the valuable expertise the company offers on SEO strategy and execution. This approach builds trust with their community, attracting new prospects and strengthening relationships with their customers. And, with backend integrations in place, the company could measure content engagement, ranging from polls to resource downloads, and seamlessly use that context to inform email and sales follow-up efforts.
Through the Engagement Platform, BrightEdge has:
“For me, the biggest wow factor of ON24 is that I can take our marketing programs and connect them all the way through to not only leads and pipeline, but to every customer. I can drive engagement, drive results and really have an end-to-end solution that touches every point of my key metrics.”
Director, Digital Marketing
With ON24, BrightEdge accomplished its goals, driving community and engagement.
Its pipeline grew by a factor of ten year-over-year, it drove a 49 percent attendee conversion rate and totaled more than 10,000 hours of webinar engagement.