How Qlik scales a seamless customer experience with ON24

Qlik helps enterprises around the world move faster, work smarter and lead the way forward with an end-to-end solution for getting value out of data. Qlik’s platform is the only one on the market that allows for open-ended, curiosity-driven exploration, giving everyone—at any skill level—the ability to make real discoveries that lead to real outcomes and transformative changes.

Any solution Qlik adopted had to:

• Drive engagement opportunities at a time and place suitable for customers.
• Quickly package materials for customers to consume.
• Reach a global audience consistently.
• Easily scale with limited time and resources.
• Gather data and provide account managers with actionable insights on customer behavior.

• Reaches a Global Audience. Qlik records its product release webinar once each quarter. Then, it replays that recording globally simulive, allowing it to air the same content at different times as separate events. With simulive in place, Qlik could easily broadcast its updates to the, APAC, EMEA and Americas regions.
• Provides One-Time Registration and Customer Insights. With the ON24 Marketo integration, customers can register once and have full access to all of Qlik’s content. Qlik can then measure audience engagement and transfer that data to Marketo for further analysis.
• Creates Series Subscriptions. The Qlik team shares ON24 Target pages curated with materials complementary to each product release. This allows customers to seamlessly access ungated information while empowering Qlik with the data to understand what materials are most valuable for each customer.
• Provides Self-Service Product Education. With Engagement Hub, Qlik can present customers with all available content and help materials, helping further product adoption and success initiatives.