Schneider Electric uses ON24 webinars to drive demand and shift customer perceptions

Schneider Electric is leading the digital transformation of energy management and automation in homes, buildings, data centers, infrastructure and industries. With a global presence in over 100 countries, Schneider is the indisputable leader in Power Management – medium voltage, low voltage and secure power, and automation systems. Schneider Electric provides integrated efficiency solutions, combining energy, automation and software. In its global ecosystem, it collaborates with the largest partner, integrator and developer community on its open platform to deliver real-time control and operational efficiency. Schneider believes that great people and partners make Schneider a great company and that its commitment to innovation, diversity and sustainability ensures that life is on—everywhere, for everyone and at every moment.

Additionally, manufacturing is an industry heavily reliant on partners and outside sources to support this process. Schneider is no expectation and works in-depth with a large ecosystem of partners to build smart solutions to end-user problems and deliver products to market.

Just as its partners help Schneider ensure its customers receive great outcomes, Schneider seeks to provide just as much support and education back to its partners to sustain a mutually beneficial relationship for all.

• Breaking Down Complexities. The goal was to reach audiences in a compelling and engaging way while addressing internal complexities in a smart way. Schneider’s complex business models needed to be dealt with internally, but not necessarily portrayed to the customer, yet lines of communication throughout the long go-to-market process needed to stay open.
• Partner Communications. Partners are invaluable to Schneider and so was reaching partners with the right information and targeting those key decision makers with thought leadership material. Schneider wanted to make sure that its partners were equipped with all the materials they needed to have smart, effective conversation with their customers in order to increase business opportunities within their extended network

• Integrated In-Person Event & On-Demand Webinar Strategy. ON24’s on-demand capability lets Schneider create a world where in-person content can live on and allows for ongoing digital engagement with this content on a global scale. Post in-person event, Schneider, takes pieces of the content from that event and turns it into a digital, on-demand opportunity, thereby reaching a much larger audience than it could actually do with just a stand-alone physical event.
• Additional Content Distribution and Education. By bringing customers from all over the world into a single virtual event, Schneider can distribute content on a large scale. It easily shares content such as whitepapers, ebooks, and presentations during each webinar to enrich the story. Schneider also video records all of its seminars and converts the content into on-demand webinars.