Products: ON24 Webcast Elite
Use Case: Live Professional Certification
Industry: Information Services
The European Society for Medical Oncology (ESMO) selected ON24 Webcast Elite to replace its current E-learning webinar platform. Using ON24, ESMO saved an estimated 25 percent over its prior webinar platform. ESMO is now delivering E-learning webinar modules that are more accessible, with significantly improved audio and a more appealing and engaging webcast console.
Association’s e-learning a major benefit of membership
Headquartered in Switzerland, the European Society for Medical Oncology is the largest professional medical oncology association in Europe with more than 9,000 members. A prominent benefit of ESMO membership is continuing medical education offered by way of on-demand E-learning webinars.
The ESMO online learning modules are accredited with ESMO-MORA category 1 points, and by ACOE (Accreditation Council of Oncology in the EU). ESMO E-learning modules also contain an optional test that ESMO members can take and pass in order to earn their CME credits.
The organization hosted its e-learning courses on a webcast presentation platform for several years when they were told by the vendor that the product was being obsolesced and would no longer be supported.
Addressing a webinar platform with pressing issues
In the past, ESMO had experienced multiple challenges with its webcasting platform, in particular, that the presentations would not run on most browsers causing frustration for its members.
Other issues included:
Migrating to ON24 for improved access, responsiveness
Last year, ESMO replaced previous webcasting platform and moved to the ON24® Platform — a flexible, self-service, webcast creation platform that could easily support the migration of the existing ESMO e-learning courses.
In addition to easy migration, ESMO chose ON24 for a variety of other factors, including:
Mobile access and viewing capabilities: ESMO understood its physician-based membership increasingly rely on mobile and tablet devices to consume information.
ESMO began migrating approximately forty e-learning webinars to Webcast Elite. The process was relatively problem-free thanks to an ON24 migration tool that enabled ESMO to upload PowerPoint presentations to Webcast Elite and synchronize the audio portion of the slides.
ON24 delivers savings, accessibility and satisfaction
Early last year, the organization launched its new E-learning platform, offering several new webinars created on Webcast Elite as well as the library of migrated webinars.
The flexible and easy-to-use Webcast Elite self-service platform gives ESMO more control of the webinar creation and delivery process and is:
With a more reliable platform and more engaging presentations, ESMO is leveraging its strong social media presence, promoting the new platform to its growing audience of LinkedIn, Facebook and Twitter followers, resulting in numerous favorable responses.